Testfolio Alpha

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DeLorean DMC-12

Linguistic Auditing, Nigel Reeves & Colin Wright, Multilingual Matters Ltd, 1996.

08/1999

"One of the most neglected areas of management is the management of communication with customers and markets that use a foreign language. Yet faulty or non-existent command of appropriate foreign languages impairs business relations, makes for inefficiency and loss of business. This book provides a set of analytical tools for establishing the strengths and weaknesses of an organisation's entire system of foreign language communication from the strategic and planning level, to that of the proficiency of individual postholders."


Source: back cover.
Numérisation: Daniela BERNDT
ISBN 13:
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